CLP has rolled out an all-new application, bringing customers a seamless mobile experience of smart and green living anytime, anywhere. With a mission to introduce the long-awaited app, Webssup planned a series of digital promotions to present and highlight the distinctive features the app has to offer, as well as the appealing welcome offers. A product minisite with a clean and intuitive design gave a handy guide to the app features, usages and offers. To clearly demonstrate app functions and walk through new features, a short animated explaniner video would be one of the best tools. Users can easily learn about the app in just one minute with engaging visuals. Banner and eDM were also provided to outreach target users. With a full range of professional digital support, product exposure was effortlessly maximized.